In any economic climate, it is important to enforce an effective and inventive marketing strategy to keep your business at the forefront of people’s minds for whatever service it is you provide. This marketing can employ many angles, from billboard and radio advertising to email reminders and paper mailings. And for all the variety these marketing methods possess, there are two primary things they have in common - they are costly, and they occur outside your doors.
If you run an online business, or a business with no physical location that your customers and clients can visit, ‘beyond your doors’ marketing is your only option. However, if like many businesses you have a physical location that your customers and clients often visit, you can’t afford to miss out on some in-house marketing. What are we talking about? We’re talking about candy, of course! Cheap bulk candy
, to be exact.How Can Cheap Bulk Candy Help My Business?
Let’s look at a few of the simple ways that adding some candy to your counter can leave a sweet impression on your customers…
- People have an emotional connection to candy. Tastes and smells can bring us back to specific moments in our lives more quickly than just about anything, and chances are good that candy memories are happy memories. Let your customers connect to their past with a few pieces of cheap bulk candy and their time in your waiting room will feel a lot shorter!
- People remember places that go the extra mile to make them comfortable. As much as I don’t like taking my car to the mechanic, I do like that the mechanic has made his waiting room as hospitable as possible. He leaves out the remote to the television so I can watch what I’d like to, he keeps up-to-date magazines in the waiting area so I’m not reading about the must-have fashions of the 80s, there is always a bowl of cheap bulk candy nearby to stave off hunger until my car is mine once again, and there is always coffee and creamer at the ready. These things may not take away the pain of the car repair bill, but these things coupled with the fact that he’s a good mechanic keep me going back when I hear a thump or clunk.
- Cheap bulk candy can help make a visit more pleasant for children. Every minute that an adult spends waiting for something feels like at least 10 minutes to a child. Remember how unbearably long it felt to sit somewhere you didn’t want to be with your parents? Whether it was the salon, the insurance agency, or even the bank, it felt as though time stood still and you would never play with your toys or your friends again. Now try to remember the places that kept candy on the counter? I’ll bet you remember every one! Those were the places that respected kids, and even though they were boring, you had to give them credit for trying! Each carefully unwrapped piece of cheap bulk candy made the minutes tick by a little more quickly, and before you knew it you were on your way back to places that are fun for kids once again.
We hope you’ll try cheap bulk candy as an inexpensive marketing and memory-making tool for your business. The results are guaranteed to be sweet!